Start with structure
Use one clear page title, headings in a logical order, meaningful link text, and consistent navigation. Good structure helps screen-reader users and also makes pages easier for everyone to scan.
Make text comfortable to read
Choose sufficient contrast, avoid very small text, keep line lengths reasonable, and leave enough space between sections. Do not place important text over a busy image without a strong overlay.
Make every action work without a mouse
A visitor should be able to move through links, buttons, menus, dialogs, and forms with a keyboard. The current focus must remain visible so the user knows where they are.
Label forms clearly
Place a visible label beside every field. Explain errors in words, not color alone. Keep required fields limited and provide a useful confirmation after submission.
Respect motion and media preferences
Avoid rapidly moving elements, provide captions for important videos, and honor reduced-motion settings. Animation should support understanding rather than compete for attention.
Test with real tasks
Automated scans are helpful, but they cannot tell you whether the site is understandable. Test common tasks manually: finding a service, reading pricing, submitting a form, and returning to the homepage.
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